Jember, Faculty of Economics and Business – Held at Jember University, Indonesia, the cultural festival called "Cultural Exchange", became an international event that aims to become a forum for cultural exchange between countries between Indonesia and Malaysia. This festival was also held to establish collaboration between Jember University and Sultan Zainal Abidin University.
This event has been running on March 8, 2024, which showcases various students' abilities in traditional dress, singing traditional Indonesian and Malay songs, playing music, and also dancing. These competitions involve all levels of staff of the University of Jember and students of the Faculty of Economics. The performances that have been displayed are expected to introduce Indonesian culture to foreign countries to be interested in visiting the country. In the end, culture is expected to boost tourism figures in the country.
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